Scioto Spirit – Barry Carver

Scioto Spirit Company

Project Overview
Scioto Spirit is a passion project developed under my creative direction, combining branding, web design, and digital illustration into a unique apparel brand. This project reflects my ability to build a cohesive visual identity from the ground up—balancing aesthetics, functionality, and storytelling.

My Role
As the designer behind Scioto Spirit, I handled every aspect of its creative development, including:

Branding & Identity – Crafting a distinct look and feel that captures regional pride and resonates with the audience.
Website Design & Development – Building an intuitive, engaging e-commerce platform that seamlessly integrates with print-on-demand services.
Graphic & Apparel Design – Creating original illustrations and typography-based graphics for the apparel line.
Content Strategy – Developing compelling product descriptions, brand messaging, and social media assets to enhance the customer experience.

Bringing the Vision to Life:
Scioto Spirit was built to showcase high-quality, locally inspired designs through a streamlined, sustainable business model. By leveraging print-on-demand technology, I ensured the brand remains flexible, cost-effective, and environmentally responsible. The result is a thoughtfully curated collection that allows customers to wear their connection to the Scioto region with pride.